Live Wire Athens, Athens Ga.
Live Wire Athens is one of downtown Athens’ premier event spaces, with cutting edge audio/visual production capabilities that rival the most touted venues in the area. From concerts to conferences to weddings to music festivals, LWA has the infrastructure to handle pretty much any kind of event and their capable staff are some of the best folks in the industry that we’ve had the pleasure of working with.
For over a year, Johan Harvey took on a multi-faceted position under the auspices of the Robertson family who own and operate LWA. We helped to significantly grow the venue’s visibility – developing a brand new, media-rich website re-design with e-commerce functionality, handling all social media management across several platforms, email marketing, SEO best practices, and PPC campaigns using Adwords and Facebook Ads. He designed concert posters, pamphlets, postcards, printed ads and merchandise, recorded and produced radio spots for LWA that featured the music of local bands, and developed and managed all street-teaming efforts for event promotions. Daily promotional efforts for events also included crafting compelling press releases and distributing them to a well maintained database of local, regional and national bloggers, newspapers, radio stations and community groups, as well as populating online calendar listing sites. In addition, he was given venue calendar access and used it to build, promote, publicize and manage several festival events, and in doing so, developed close relationships with vendors and media outlets throughout the city and beyond.
One memorable event, spearheaded by Johan and the Robertsons, which Johan named “Athens Unsigned”, was a month-long Battle Of The Bands event throughout March, 2016 that garnered sponsorships by dozens of companies including the nationally renowned Sweetwater 420 Festival, The Odyssey News Magazine and Bulldog 93.3FM. It featured over $10,000 in prizes and saw 21 bands from across the country compete for victory with hundreds in attendance every night of the battle. You can check out footage of the winning band, Sunny South Blues Band, right here, who absolutely crushed the finale.
As Harvey & Steele Co., we took the same format for the battle event to develop, brand, promote and manage an incredible weekly open mic showcase we called Athens Rising, which featured weekly prizes, multi-camera filmed performances, live streaming of each night, local and regional sponsors, and some of the best local musical talent the city has to offer, on one stage.
Today, we continue to maintain a close and warm relationship with the Robertsons, and consistently work with them building, promoting and enjoying several successful local and regional events every year.