Good Works, based in Athens, GA, is a business dedicated to serve as the bridge between purpose driven organizations & their generous donors & volunteers to elevate, enhance, & execute strategies meant for good.
We had on-going consultation sessions with Victoria, the founder of Good Works, to settle on a business name, map out a business building online strategy, and to create a brand that she felt really reflected where she wanted her business to go.
Victoria purchased the Branding Basics Package as well as our Introductory Website Package. We helped Victoria come up with a creative direction and then created the Good Works Logo, Brand Guide, Messaging, Marketing Collateral, Social Media Collateral, and Website.
Victoria's mission is all about connection. We wanted the brand message to feel tangible, honest, approachable, and informative. We combined her expertise with our copy writing skills to create a message that she will hopefully be able to use for years to come.
We had a photography session at Victoria's home to capture her in her element with her dog, Charlie. The photo we took can be seen on the About page of her website.
Victoria wanted her brand to feel personal. We created custom business cards, postcards, digital graphics, and social media collateral for her so brand recognition building would be seamless.
We used Wordpress to created Good Works' bespoke website. With Victoria's input, we handled everything from copy writing to custom graphic design, to beginning her blog.
Our graphic design can be seen in everything from her logo to her website to her custom prints. Branding is all about consistency and we are so happy that she has little touch points for her brand all over the internet and our little college town.