Steele International
Harvey & Steele

We're a passionate team of business growth catalysts obsessed with making your business stand out
from the crowd.


Avila Street Records, San Francisco, CA


Avila Street Records CEO, Tony Mindel


Tony Mindel of Avila Street Records in San Francisco, California is one of our repeat clients. We've been working with Tony now for the better part of four years updating and re-branding his many entrepreneurial ventures.


Avila Street Records, specifically, is a very hip and cool independent record label.  We knew going into this project that what makes this record label so unique is Tony and his eclectic crew of artists.  They are an international bunch, so the website directly reflects their unique and poignant way of viewing the world - primarily through the eyes of music.  We focused on integrating modern technology and custom graphics with an already established international fan base. 


Here is a summary of what we did for Avila Street Records:




Tony is a very busy man, so we wanted to make the transition from the old version of his website to the new one as easy as possible.  We consulted with him on content organization, branding, social media strategy, and how best to convert potential customers into paying customers.


Website Re-design:


We used the power of Wordpress and a customizable music-centric theme to bring Tony's multi-page record label website to the next level.  We edited, organized, loaded, and positioned his content to be easily readable, interactive, and ready to listen to at a moment's notice.  We also installed optimal performance plugins to make sure his site ran smoothly on a daily basis.


Custom Graphics:


If you want to stand out from the crowd, everyone knows you need customized graphic design.  Tony provided us with beautiful album artwork, but to fill in the visual gaps on his site we created custom sliders and on-brand, eye catching graphics.

Tony Mindel says,

Jaclyn is a true renaissance woman. Her talents never cease to amaze me. Not only did she do a great job on my websites, but she was an absolute joy to work with. She is a great listener and is always trying to channel what a client wants while advising when she thinks one strategy might work better than another. All the while making sure you getting what you need from your site, promotion, social media… whatever your needs call for! She will stop at nothing to make your project great and in sync your own vision. I could not recommend Jaclyn more.